Welcome to Real AF Truth

Brutal honesty for people done pretending.

No fluff. No filters.
Just the truth about growth, pain, and showing up anyway.

From the creator behind The Unfiltered Guide to Owning Your Sht* —
over 15,000 words of no-BS insight on what it really takes to grow up, show up, and stay real.

Get Notified When We Drop the Next One

Get one email a week. No filters. No fake optimism.
Just truth that hits where it matters.

This isn’t another self-help brand.

It’s a wake-up call.

We’re building something that gives a damn about depth, not dopamine.
Books that make you uncomfortable — and make you grow.
Videos that slap harder than your excuses.
Conversations that strip away performance and force self-reflection.

Created by Joey Mulder

Writer, creator, and professional bullshit-cutter.
Known for brutally honest books that expose the hidden truths behind confidence, parenthood, identity, and self-worth.